Ann Sofie is a creative communicator and PR professional with over 15 years of experience in brand building and networking across the beauty, design, and fashion industries.

Her instagram profile (@asbonnelykke) clearly shows that her personal style is relaxed, timeless, and uniquely creative, often blending premium brands with second-hand treasures. In her home, she embraces the "Japandi" aesthetic, merging Danish design heritage with Japanese minimalism. Ann Sofie is passionate about travel and makes it a priority whenever possible. Equally dedicated to her fitness, she enjoys a variety of activities, including reformer pilates, running and trampolining. She lives just outside Copenhagen with her husband and their two young daughters.